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NVIDIA Delivers Quantum Leap in Performance, Introduces New Era of Neural Rendering With GeForce RTX 40 Series

Powered by Ada Lovelace Architecture and DLSS 3; Third-Gen RTX up to 4x Faster Than NVIDIA Ampere Architecture GPUs

NVIDIA today unveiled the GeForce RTX® 40 Series of GPUs, designed to deliver revolutionary performance for gamers and creators, led by its new flagship, the RTX 4090 GPU, with up to 4x the performance of its predecessor.

The world’s first GPUs based on the new NVIDIA® Ada Lovelace architecture, the RTX 40 Series delivers massive generational leaps in performance and efficiency, and represents a new era of real-time ray tracing and neural rendering, which uses AI to generate pixels.

“The age of RTX ray tracing and neural rendering is in full steam, and our new Ada Lovelace architecture takes it to the next level,” said Jensen Huang, NVIDIA’s founder and CEO, at the GeForce® Beyond: Special Broadcast at GTC.

“Ada provides a quantum leap for gamers and paves the way for creators of fully simulated worlds. With up to 4x the performance of the previous generation, Ada is setting a new standard for the industry,” he said.  

DLSS 3 Generates Entire Frames for Faster Game Play
Huang also announced NVIDIA DLSS 3 — the next revolution in the company’s Deep Learning Super Sampling neural-graphics technology for games and creative apps. The AI-powered technology can generate entire frames for massively faster game play. It can overcome CPU performance limitations in games by allowing the GPU to generate entire frames independently.

The technology is coming to the world’s most popular game engines, such as Unity and Unreal Engine, and has received support from many of the world’s leading game developers, with more than 35 games and apps coming soon.

Additionally, the RTX 40 Series GPUs feature a range of new technological innovations, including:

  • Streaming multiprocessors with up to 83 teraflops of shader power — 2x over the previous generation.
  • Third-generation RT Cores with up to 191 effective ray-tracing teraflops — 2.8x over the previous generation.
  • Fourth-generation Tensor Cores with up to 1.32 Tensor petaflops — 5x over the previous generation using FP8 acceleration.
  • Shader Execution Reordering (SER) that improves execution efficiency by rescheduling shading workloads on the fly to better utilize the GPU’s resources. As significant an innovation as out-of-order execution was for CPUs, SER improves ray-tracing performance up to 3x and in-game frame rates by up to 25%.
  • Ada Optical Flow Accelerator with 2x faster performance allows DLSS 3 to predict movement in a scene, enabling the neural network to boost frame rates while maintaining image quality.
  • Architectural improvements tightly coupled with custom TSMC 4N process technology results in an up to 2x leap in power efficiency.
  • Dual NVIDIA Encoders (NVENC) cut export times by up to half and feature AV1 support.

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