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LeBron James and the LeBron James Family Foundation Announce Multi-Year Partnership with

January 28, 2022 – “, the world’s fastest growing cryptocurrency platform, is partnering with LeBron James and the LeBron James Family Foundation (LJFF) to support educational and workforce development opportunities focused on Web3. Building on a strong basis of educational empowerment, the partnership will give students and families connected to the I PROMISE program access to the tools and educational resources needed to participate and succeed in building Web3, the future of the internet.

Web3 promises to deliver a more fair and equitable internet, owned by the builders, creators and users. That promise can only be realized through the active engagement of diverse participants. Through this partnership, I PROMISE students and families will get a strong foundation in Web3 and the innovations behind blockchain-based decentralized applications powering the future of many sectors from finance to media to art. In bringing Web 3 educational resources and workforce development through his Foundation, James continues to build his community from the ground up and create a model for supporting the underserved. 

“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another. I want to ensure that communities like the one I come from are not left behind,” said James. “ and I are aligned on the need to educate and support my community with the information and tools they need for inclusion. I’m looking forward to working with them to bring these opportunities to my community.”

“LeBron James and his foundation have been pioneers in truly transforming the lives of those in his community through education and our partnership is based on a true alignment of values,” said Kris Marszalek, Co-Founder and CEO of “We couldn’t be more proud to join LJFF in providing opportunities to increase educational and workforce development while delivering the tools and access that will empower the next generation to build a better and more inclusive future.”

Opening doors and creating opportunities across various sectors is central to the work the LJFF does with the students and families served through the I PROMISE program. From hands-on experiences at major companies to behind-the-scenes tours in different industries, James strives to expose students to job opportunities and career paths they may have never known existed. As part of the Foundation’s commitment to workforce development, they are currently building out plans for House Three Thirty – an innovative, multi-use space for I PROMISE families and the entire community to gather and engage in immediately impactful programming. House Three Thirty will convene critical community resources under one roof including family financial health programming that is easily accessible and tailored to help families take control of their financial futures as well as job training opportunities in various sectors. Through partnerships like this with, James is able to expand the scope of what is offered at House Three Thirty, giving his students and their families knowledge and understanding of different sectors as they explore their passions and think beyond their horizons to consider what is possible for their future. is committed to building the future of the internet where the power of cryptocurrency is fair and equitable and the potential rewards of the technology are owned by builders, creators and users alike. Through partnerships with the LJFF, and Angel City Football Club, among others, is joining forces with like-minded businesses, nonprofit organizations, individuals and institutions equally committed to helping people achieve financial independence and self-determination.”

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