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Apple’s 2024 Pride Collection shines light on LGBTQ+ communities


To champion global movements to protect and advance equality for LGBTQ+ communities, Apple is introducing a new Apple Watch Pride Edition Braided Solo Loop, available to order starting May 22, along with a matching watch face and dynamic iOS and iPadOS wallpapers, available in an upcoming software update. For the first time, the Pride watch face and wallpapers can be customized to showcase a spectrum of colors representing the vibrancy and diversity of LGBTQ+ communities.

Through this Pride Collection, Apple is proud to continue its support of LGBTQ+ advocacy organizations whose efforts are bringing about positive change, including ILGA World, a global federation committed to advancing the rights of LGBTQ+ people worldwide; and the Human Rights Campaign, a global advocacy group working to ensure all LGBTQ+ people are treated as full and equal citizens. Additional advocacy organizations Apple supports include Encircle, Equality North Carolina, Equality Texas, GLSEN, Equality Federation, the National Center for Transgender Equality, PFLAG, SMYAL, and The Trevor Project.

The new Pride Edition Braided Solo Loop evokes the strength and beauty of LGBTQ+ communities with a vibrant, fluorescent design inspired by multiple pride flags, and features a laser-etched lug that reads “PRIDE 2024.” The colors black and brown symbolize Black, Hispanic, and Latin communities, as well as those impacted by HIV/AIDS, while the pink, light blue, and white hues represent transgender and nonbinary individuals.


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