How to order the all-new iPhone, Apple Watch, and AirPods Pro lineups

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Customers can pre-order the iPhone 14 lineup today and save up to $1,000 with trade-in

Customers can now pre-order the new iPhone 14, Apple Watch, and AirPods Pro lineups on and on the Apple Store app.

Starting today, customers can pre-order all models of the advanced iPhone 14 lineup on and on the Apple Store app. iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max will be available in stores and for delivery starting Friday, September 16. iPhone 14 Plus will be available in stores and for delivery beginning Friday, October 7.

Apple Watch Series 8 — with best-in-class health features — and the redesigned Apple Watch SE are available to order today on and on the Apple Store app, and will be available in stores and for delivery beginning September 16. The all-new rugged and capable Apple Watch Ultra, also available to order online and on the Apple Store app, will be available in stores beginning Friday, September 23. AirPods Pro are available to order starting today, with availability in stores beginning September 23.

Customers who shop directly with Apple in-store or online can enjoy personalized advice on buying and setting up a new device from an Apple Specialist. They can also take advantage of Apple’s convenient delivery and pickup options, special carrier offers, and great trade-in values.

The Best Place to Buy Apple Products

Apple Store locations serve as a place where communities can come together, giving customers the chance to shop for the latest products, connect with expert team members, or even learn new skills with programs like Today at Apple. Apple team members can help customers select the device and financing option that is right for them, and set up their new device — including transferring data and activating a cellular plan — ensuring an exceptional retail experience in-store and online at

Apple makes it easy for customers to explore Apple products and accessories — in person, online, and via personalized recommendations on the Apple Store app.

Save Up to $1,000 on the All-New iPhone 14

Through special carrier offers, financing options, and the Apple Trade In program, customers now have even more ways to become iPhone owners.

iPhone holds its value for years, and customers can save up to $1,000 on the iPhone 14 lineup with trade-in — either online at or at an Apple Store — when they activate their device with select US carriers. For terms, eligibility requirements, and more details, see

The Apple Trade In program is quick and simple. Customers can receive up to $720 in credit toward their purchase when they trade in an eligible Apple device. Customers can choose between an instant credit toward a future purchase, or an Apple Gift Card they can use anytime on or at their local Apple Store.

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