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Apple celebrates the holiday season

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This year’s Holiday Gift Guide features the most innovative lineup ever of iPhone, iPad, Mac, Apple Watch, AirPods, and more

Apple is kicking off the holidays and making it easier than ever for customers to discover and shop for the latest Apple products.

Apple is ringing in the holidays at Apple Store locations and apple.com. Starting today, customers can explore the Holiday Gift Guide online and discover how Apple’s innovative products and world-class services keep users connected with friends and family during the holidays. Customers can discover and shop for Apple’s latest products with more ease than ever this festive season.

“Throughout the holidays and year round, our teams are excited to connect with customers and help them discover Apple’s latest products and services,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “In stores and online, customers can get support choosing the device that is right for them, and receive gift ideas for everyone on their list.”

Holiday Shopping at Apple

  • Give your holidays an upgrade. Take advantage of great trade-in values, special carrier deals, financing options, and device setup — including transferring data and activating a cellular plan — all by shopping directly in-store, online, or in the Apple Store app.
  • Fast, free delivery and pickup. Choose from two-hour courier delivery, free delivery, or pickup at an Apple Store.1
  • Make a lasting impression. Add fun emoji or special messages with free engraving.
  • Find a little something for everyone. Give the gift of an Apple accessory or Apple Gift Card to spend across Apple’s products and services, including Apple Music, Apple TV+, Apple Arcade, iCloud+, Apple News+, and Apple Fitness+.
  • Hone your skills with Today at Apple sessions. Join free sessions to learn, explore, and go further with your Apple products. With Group Booking, the entire family can join in the fun any day or time, and at any Apple Store of their choosing.

This year’s Holiday Gift Guide is available online and spotlights Apple’s latest and greatest products across iPhone, Mac, Apple Watch, and more. For customers needing some inspiration, there are options for everyone, including:

  • iPhone 14 and iPhone 14 Plus featuring impressive battery life and a new dual-camera system.
  • The advanced iPhone 14 Pro and iPhone 14 Pro Max with a new 48MP Main camera and the Dynamic Island — a rich and interactive new way to engage with activities, alerts, and notifications.
  • The redesigned iPad and powerful all-new iPad Pro with M2.
  • The completely reimagined MacBook Air supercharged by M2.
  • The all-new rugged and capable Apple Watch Ultra.
  • Apple Watch Series 8 — with best-in-class health features — and the redesigned Apple Watch SE.
  • The second generation of AirPods Pro.
  • The powerful next-generation Apple TV 4K.

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